New Zealand tourism data, in one place
Official figures on visitor spend, visitor numbers, satisfaction, and accommodation, brought together so you can compare regions and track change over time.
Find your region
Select a region on the map for a quick snapshot, then open its full profile.
Explore by Region
Click any region to see an overview of key figures including visitor volumes, satisfaction scores, and a link to the detailed analysis.
Explore by topic
Start with the question you have. Every page shows where its figures come from.
Regions
Compare all 16 regions, then open a profile for spend, visitor numbers, origins, and accommodation.
Open Regions →Visitors
International and domestic visitor spend, numbers, satisfaction, and travel patterns.
Open Visitors →Accommodation
Guest nights and occupancy by area and property type, updated monthly.
Open Accommodation →Data Explorer
Build your own chart or table from any combination of measures, and download it as a CSV.
Open Data Explorer →Data sources
Waypoint uses five official New Zealand tourism datasets. Select one to see everything it covers.
International Visitor Survey
How much international visitors spend, where they come from, what they do, and how satisfied they are.
- How much do international visitors spend, and on what?
- Which countries do visitors come from, and how is that changing?
- How satisfied are visitors, by country of origin?
Domestic Visitor Survey
How New Zealanders travel within the country: trips taken and planned, spend, motivations, and satisfaction.
- How much do New Zealanders spend on domestic trips?
- What motivates people to travel within New Zealand?
- How do day trips compare with overnight trips?
Tourism Volumes & Flows
How many visitors are present in each area, for how long, and where they come from, estimated from anonymised mobile data.
- How many visitors were in each region this month?
- Which regions are growing fastest in visitor numbers?
- Where do an area’s visitors come from?
Monthly Regional Tourism Estimates
Estimated visitor spend by region, industry, and visitor origin, modelled from card transactions and official statistics.
- How much do visitors spend in each region, and on what?
- What share of regional spend comes from international visitors?
- How does spend this year compare with last year?
Accommodation Data Programme
Guest nights and occupancy in commercial accommodation, by area and property type.
- How full is accommodation in my area?
- How do hotels, motels, and holiday parks compare?
- Which months are busiest for each property type?
Key facts: New Zealand tourism
- Visitors spent $19.0B in New Zealand in the year ending , 2.2% more than the year before (MBIE MRTE).
- International visitors spent $7.2B and domestic visitors $11.8B over the same period (MBIE MRTE).
- Visitors spent 224.4M days in New Zealand destinations in the year ending , 0.6% less than the year before (MBIE TV&F).
- Commercial accommodation occupancy was 54.5% in the year ending , up 1.6 percentage points on the year before (MBIE ADP).
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